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Spotlight on Van Alstyne Dennis Nietling – Nietling Optical Family Eye Care

March 6, 2019

Dr.Nietling bought his first business in Denison in 1982 from a retiring optometrist who had started his business in 1938.  In 2003 he opened an office just north of VA on the highway.  Folks kept asking him “why are y’all so far out of town?” It was important to him that he move closer to town to be near his clients.  It 2009, he moved into his current location at 1284 W. Van Alstyne  Pkwy in Van Alstyne. 



When we asked Dr. Nietling what made him choose Van Alstyne, he told us, “For years I had driven through VA on my way to Plano, and wanted to start a business of my own.  I liked the area and the people, and in 2003 told myself I’m not getting any younger, so I’d better make the move now or forever hold my peace.” Dr. Nietling said he initially had a partner in the office, but as the economy started a downturn in 2005, his partner decided to go back into the Dallas area to practice.


Dr. Nietling told us about his first year in Texas after moving from Michigan.  He was working down in the Dallas area, and it didn’t take him long to realize that he wasn’t happy in the big city.  His home is south of Denison, and he loves the Texoma area.


When asked about his patients, Dr. Nietling mentioned the importance of taking your children to an optometrist before they start school.  A visit can verify that the child is using both eyes together, and to determine if there are any focusing issues that require correction before it becomes a hindrance to learning once they are in school.  He also mentioned that excessive amounts of computer time are starting to have vision effects on all ages.  Dr. Nietling tells all his patients to make sure to take breaks when working on the computer, and has coined the term “20/20/20”, which means every 20 minutes, take a 20 second break and focus on something at least 20 feet away, making sure that your eyes are able to focus on something other than your screen.  He also mentioned studies that determined in the regular course of a day a person blinks an average of 12 times per minute.  Computer users, however, blink an average of only 5 times per minute.




When asked what do you want people to know about your business? Dr. Nietling said in the most basic sense, an optometrist’s main objective is to determine if your vision requires correction.  They are also concerned with your overall eye health.  They check for issues such as glaucoma, cataracts, macular degeneration, and diabetic retinopathy.   It is very important that if a person has diabetes, they regularly visit an optometrist who will perform a dilated exam to check the health of the inside of the eye.  Diabetics are more susceptible to damage to the retina.